Week 15 Blogging

Advertising vs. Public Relations

The terms advertising and public relations are though of as synonymous terms by many people outside of both professions. Although both professions share some attributes, Advertising and PR are both, at times, worlds apart.

The definition for PR, given in the text book, is:

"The management of relationships between an organization and the publics that can affect its success."

The definition of advertising is:

"The process of creating and sending a persuasive message through controlled media, which allows the sender, for a price, to dictate message, placement, and frequency."

Advertising basically allows a company more freedom to say what they want, because, after all, they are paying for the message to be sent out.

PR is more news based, less hype. Many PR professionals are trying to get free publicity, which is completely opposite from advertising.

PR professionals are the link between a company and the media.

Advertising is a way of getting a companies name into the public.

These are just a few of the differences between the two. Hopefully people will continue to learn the differences between the two.

Here's a link about 10 differences between the two.

Brandon Brooks